This project is a series of three print ads for a public service announcement, sponsored by the Ad Council. The ads will promote issues or topics that help the common good of society. Usually they are answers to questions like:
What simple change could make a huge impact?
How do little behaviors hold you back from quality change?
What action can you make in your life to help the common good?
How do little behaviors hold you back from quality change?
What action can you make in your life to help the common good?
The Ad Council has been around since 1941 with the goal to raise awareness of social good through advertising. They partner with top marketing agencies who donate their time, talents, and resources to drive positive change through powerful marketing techniques. They are a nonpartisan, national, crucial, measurable, and actionable agency that creates meaningful change and awareness throughout the nation. Being the only agency in the nation that truly inspires and creates change, they have a powerful impact with what issues they choose to face.
My three posters are directed at the problem of texting and driving. According to the National Highway Traffic Safety Administration (NHTSA), about 660,000 drivers are using their cell phones while operating a vehicle at any moment in the day. These drivers are driving distracted and in turn are causing more accidents on the road. Each of my posters hit a specific part of distracted driving.
This is my first poster in the series. It is geared toward what happens when you drive distracted. The photography in the poster was used as a way to create feeling in the person viewing this poster. The feeling of getting into a fender bender is something you always remember and this picture perfectly engages those feelings.
This next poster displays how cell phones can easily distract you from what is happening on the road. It is a relatable picture that most of us can find us in that situation of becoming distracted when showing a friend a picture or text while driving. The relatability of this poster is the way I am trying to attract my viewers in this ad.
The last poster is about how music on our phones have become a huge distraction. I know listening to music is important to most when driving but this ad is showing that both hand are on the music and none are on the wheel. It is so easy to worry more about changing the song or seeing the artist name over paying attention to the wheel and the road.
Overall, these posters were made to showcase how distracted driving comes in both visual, manual, and cognitive ways. I am hoping these ads will spur some feeling and thought into viewers minds on why they choose to "Put the Phone Down Driving".
